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Description	Home PDF Download Like to Know More? Introduction View Chapter The AMEC Social Media Measurement Framework User Guide has been developed to address a comm
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Last updated: 2023-05-16 22:04:33

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Home PDF Download Like to Know More? Introduction View Chapter The AMEC Social Media Measurement Framework User Guide has been developed to address a common issue that troubles many communications practitioners... Why View Chapter The Frameworks will make it easier for communication professionals to plan, monitor and measure results against their individual, tailored objectives. The Frameworks will help... Choosing and Using View Chapter Running along the top of each Framework are headed columns that reflect the stages of the marketing funnel. The marketing funnel is an established model which details the theoretical... How? View Chapter Just like with a PR programme, social media measurement should start with agreement on measurable objectives that are aligned with desired business outcomes... Top Tips View Chapter In advance of your campaign, for each step of the Framework, ask yourself what success would look like. Then agree your social media objectives and KPIs with your team...

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